Why Domain Names?
A domain name is like virtual real estate, and owning a more memorable domain can have a powerful impact on the success of your business, including the following benefits:
- Positioning you and your business as a thought leader and authority in your field/industry
- A highly recognizable and memorable name sets you apart and keeps customers coming back
- Positive SEO benefits such as increased search engine ranking, clicks, and traffic
- Raise click-through and engagement on PPC ad campaigns (e.g. Adsense, Facebook Ads, etc..)
- Capture “type-in” traffic – visitors who bypass search engines by typing names directly into the address bar of their web browser
- Preventing your competitors from gaining these same advantages over you
Additionally, because high quality domains are in ever greater demand and short supply, odds are you can recoup your investment down the road. Unlike traditional media spending that goes right out the window, upgrading to a better domain name is never a sunk cost.
“Please call up for a business sign and see how much the most modest sign for a business costs. It’s just a simple fact that the domain name is so much more important than the sign. It’s so much more valuable than the sign. It can be seen from 25,000 miles away not from 25 feet away.”
– Rick Schwartz (aka The Domain King)
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Learn more about our domain consulting service and how Top Shelf Names can help you acquire the perfect domain today.
Archived Content
The following marketing collateral was created around 2010. While the principles upon which they are based could be considered “evergreen”, it must be noted that the worlds of ecommerce, online marketing, advertising and SEO are a continually evolving landscape. As such, some of the content is no longer up-to-date or “fresh”, and should be read with this caveat in mind.
Exploring the Domain Aftermarket was a comprehensive white paper which received favorable coverage from the Editor of flagship domain industry publication DN Journal, written to help raise awareness about the value of keyword domains and their impact on branding, marketing, advertising, and sales.
After this, a detailed Business Case Proposal was published to illustrate with actual sales projections how owning and capturing the traffic generated by the targeted, country-code domain name Hosting.mx would impact the bottom line of a Web Hosting business local to Mexico.